Brand Identity
Brand Identity
The aesthetic and visual language was designed to be lively and vivid to remove the stigma of opioid treatment. The “MATCOE” mission is to shift the way we think about addiction treatment and reframe the narrative to focus on life, innovation, ideation and collaboration. Most of all, make it easier for individuals to identify and access information for opioid treatment.
The mark represents an interconnected web of care bridging three academic medical centers to address the opioid crisis throughout NJ.
Mission
To end the stigma of addiction and ensure that all people with substance use disorders have access to high quality care. MATCOE will live digitally as a go-to resource portal that will tackle the many complex issues surrounding methods of treatment for opioid addiction. All resources will be accessible, downloadable, and shared easily, both to individuals seeking treatment and with external partners and clinicians.